Privacy and Cookie

Dear Data subject, we wish to inform you that "European Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data, and on the free movement of such data" (from now on GDPR) provides for the protection of natural persons with regard to processing of personal data as a fundamental right. Our company, in the capacity of Data Controller, informs you that, pursuant to Art. 13 of GDPR:

Categories of personal data

Data collected automatically.

During normal operation, the computer systems and applications used to operate this website detect data (the transmission of which is implicit in the use of Internet communication protocols) non associated with direct identifiable users. This category includes IP addresses or domain names of the computers used to connect to the website, URI (Uniform Resource Identifier) addresses of the requested resources, request timestamps, the methods used to submit the requests to the server, the size of the files obtained in response, numerical codes indicating the server response status (successful, error etc.) and other parameters pertaining to the user's operating system and IT environment. These data are processed, for the period of time strictly necessary, for the sole purpose of obtaining statistical anonymous information on the use of the site and to check that it functions correctly.The provision of such data is mandatory as it is directly connected to web browsing.

Data provided voluntarily by the user.

The voluntary sending of e-mails to the addresses indicated in the form found on the page of this website does not require explicit consent and sending the specifically prepared e-mail involves the subsequent acquisition of the address and data of the sender / user, necessary to respond to the requests produced and / or to provide the requested service.The voluntary submission of e-mails to our e-mail addresses does not require further information or requests for consent.

The purchase of products in the online shop involves the transmission of data necessary for order fulfillment, payment and for tax obligations.

Data Controller and Data Processors.

The Data Controller is Lowell S.r.l. Via Julian Cassiani, 173 41122 Modena-Italy  VAT 00178290367 email

The Data Processors in charge are promptly identified in the Privacy Document, drawn up by the structure and updated every year.

Processing Procedures

The Controller processes the User's personal data with the appropriate security measures designed to prevent unauthorized use, access, disclosure, modification, or destruction of Personal Data.
Processing is carried out using IT and/or telematic tools, with organizational methods and with logic strictly related to the purposes indicated. In addition to the Data Controller, in some cases, the persons involved in the organization of the site (administrative, commercial, marketing, legal, system administrators) or external subjects (as suppliers of third party technical services, postal couriers, hosting providers, IT companies, communication agencies) appointed as Data Processors by the Data Controller, may have access to the Data. The updated list of Data Processors can always be requested from the Data Controller.


The Data are processed at the operational headquarters of the Data Controller: Lowell S.r.l.Via Giuliano Cassiani, 173 41122 Modena- Italy VAT n. 00178290367 e-mail

Time frame

The Data are processed for the time necessary to perform the service requested and / or for the fulfillment of legal obligations.Data is retained for a period not exceeding 10 years.

Details on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Contacting the User

Contact form (this Application)

By filling in the contact form with his/her own data, the User consents to the use of the information provided in response to requests for information, quotes or anything else indicated in the form.
Personal information collected: Name, Telephone, E-Mail, Request.

Mailing List or Newsletter (This Application)

By registering to the mailing list or newsletter, the email address is automatically added to a list of contacts who may be sent emails containing information related to this Application, including commercial and promotional information. The email address of the User could also be added to this list as a result of registration to this Application or after making a purchase.
Personal information collected: E-mail

Interaction with live chat platforms

These services allow you to interact with live chat platforms, managed by third parties, directly from the pages of this Application. This allows the User to contact the support service of this Application or this Application to contact the User while he is browsing the application pages.

If an interaction service with live chat platform is installed, even if Users do not use the service, the service may still collect Usage Data for the pages on which it is installed. In addition, live chat conversations may be recorded.

LiveChat Widget (LiveChat Inc.)

LiveChat Widget is an interaction service with the LiveChat live chat platform, provided by LiveChat Inc.
Personal information collected:Cookies and Usage data.
Processing location: USA - Privacy Policy

Address management and sending of e-mail messages

These services allow you to manage a database of email contacts, telephone contacts or contacts of any other type, used to communicate with the User.

These services may also allow us to collect data relating to the date and time in which the messages are viewed by the User, as well as to the User's interaction with them, such as information on clicks on the links included in the messages.


Cookies that are included in this category are used by the Data Controller for the purposes of site optimization, to collect anonymous and aggregate information on the number of users and how they visit the site.

Google Analytics (Google)

The services contained in this section allow the Data Controller to monitor and analyze traffic data through Google Analytics (Google). The cookies used are assimilated to technical cookies as instruments to reduce cookies power identifier are adopted (eg. through the masking of significant portions of the IP address) and the third party uses them only for service providing and not crosses the information collected with others already available.
Personal information collected:Cookies and Usage data.
Location of Data Processing: USA - Privacy Policy - Opt Out

Displaying content from external platforms

These services allow you to view content hosted on external platforms directly from the pages of this Application and interact with it.

If a service of this type is installed, it is possible, even if Users do not use this service, that the service itself will still collect data traffic for the pages on which it is installed.

Google Fonts (Google Inc.)

Google Fonts is a service for the display of font styles run by Google Inc. that allows this application to integrate those contents within its pages.
Personal information collected:Cookies and Usage data.
Processing location: USA - Privacy Policy

Google Maps widget (Google Inc.)

Google Maps is a display mapping service run by Google Inc. that allows this application to integrate such content within its pages.
Personal information collected:Cookies and Usage data.
Processing location: USA - Privacy Policy

Interaction with social networks and external platforms

These services allow interaction with social networks or other external platforms directly from the pages of this Application.
The interaction and information obtained from this Application is in any case subject to the user's privacy settings relative to each social network.
If an interaction service with social networks is installed, even if Users do not use the service, the service may still collect traffic data for the pages on which it is installed.

Facebook (Facebook Inc.) I Like button and social widgets

Facebook's "Like" button and social widgets are services provided by Facebook Inc. for interacting with the Facebook social network.
Personal information collected:Cookies and Usage data.
Location of Data Processing: USA - Privacy Policy

Magento E-Commerce: Magento Standard Cookies

CART The association with the customer's shopping cart.
CATEGORY_INFO Stores the category info on the page to load pages faster.
COMPARE The items in the customer's Compare Products list.
CUSTOMER An encrypted version of the shopper's customer ID.
CUSTOMER_AUTH Indicates if the customer are currently logged in to the store.
CUSTOMER_INFO An encrypted version of the shopper's customer group.
EXTERNAL_NO_CACHE Indicates if caching is disabled or enabled.
FRONTEND The customer's session ID.
GUEST-VIEW Determines if guests can edit their orders.
LAST_CATEGORY The last category visited by the shopper.
LAST_PRODUCT The most recent product viewed by the shopper.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates if the cache can be used to store information.
PERSISTENT_SHOPPING_CART A link to information about the shopper's cart and viewing history.
RECENTLYCOMPARED Items recently compared b the shopper.
STF Information on products the shopper has emailed to friends.
STORE The store view or language chosen by the shopper.
USER_ALLOWED_SAVE_COOKIE Indicates if the shopper allows cookies to be saved.
VIEWED_PRODUCT_IDS The products recently viewed by the shopper.
WISHLIST An encrypted list of products added to the shopper's wishlist.
WISHLIST_CNT The number of items in the shopper's wishlist.
Google Analytics Cookies
"JavaScript Library: ga.js
__utma Distinguishes shoppers and sessions .This cookie is created when the JavaScript library executes and there is no existing __utma cookie. The cookie is updated every time data is sent to Google Analytics.
__utmt Used to throttle request rate.
__utmb Determines new sessions/visits. This cookie is created when the JavaScript library executes and there is no existing __utmb cookie. The cookie is updated every time data is sent to Google Analytics.
_utmz Saves the traffic source or campaign that explains how the shopper reached your site. The cookie is created when the JavaScript library executes and is updated every time data is sent to Google Analytics."
__utmv Stores visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor-level custom variable. This cookie is updated every time data is sent to Google Analytics.

Online Sale of goods and services

The Personal Data collected is used for the provision of services to the User or for the sale of products, including payment and any delivery. The Personal Data collected to submit the payment may be those relating to the credit card, the bank account used for the transfer or other payment instruments provided. The payment details collected by this application depend on the payment system used.

More information on the processing

Defense before the courts

The User's Personal Data may be used by the Data Controller for the defense in court or in the stages leading to its eventual establishment, from abuses in the use of the same or related services by the User. The user declares that he is aware that the Data Controller may be required to disclose the collected Data if it is requested by the public authorities.

Specific Information

At the request of the User, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information as for specific services, or the collection and processing of Personal Data.

Log of system and maintenance

For requirements related to operation and maintenance, this application and any third party services used may collect system logs, which are files that record the interactions and that may also contain personal data, such as the user's IP address.

Information not contained in this policy

More information on personal Data processing may be requested at any time to the  Data Controller using the contact information.

Exercise of rights by Users

The subjects to whom the Personal Data refers at any time they can exercise their rights towards the data controller, pursuant to art. from 15 to 22 and the art. 34 of the GDPR.

Changes to this privacy policy

The Data  Controller  reserves the right to make changes to this privacy policy at any time by giving notice to Users on this page. Please therefore consult this page often, referring to the date of the  last modification indicated at the bottom. In case of non-acceptance of the changes made to this privacy policy, the User is required to cease using this Application and may request the Data Controller to remove his/her Personal Data. Unless otherwise specified, the previous privacy policy will continue to apply to Personal Data collected until then.

Definitions and legal references

Personal Data (or Data)

Personal Data shall be defined as  any information relating to an individual person, identified or identifiable, even indirectly, through reference to any other personal information, including a personal identification number.

Usage Data

These are personal data collected automatically by the Application (or by third party applications that the Application uses), including: the IP addresses or the domain names of the computers used by the User that connects to the Application, the addresses in the Uniform Resource Identifier (URI) notation, the time of the request, the method used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (success, error, etc.) the country of origin,the characteristics of the browser and the operating system used by the visitor, the various temporal connotations of the visit (for example the time spent on each page) and the details relating to the itinerary followed within the Application, with particular reference to the sequence of consulted pages with the parameters relating to the operating system and to the user's IT environment.


The individual who uses this application, which must coincide with the interested party or be authorized by him/her and whose personal data are being processed.

Data Subject

Natural or juridical person, who the personal data are referred to Data Processor (or Processor)

The natural person, legal person,  public administration and any other body, association or body appointed by  the Data Controller to process Personal Data , as defined by this privacy policy.

Data Controller  (or Controller)

The natural person, legal entity,  public administration and any other body, association or body which is responsible, even together with  another Controller, of taking decisions regarding the purposes, methods of processing personal data and the tools used, including the profile of the security, in relation to the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Application.

This Application

The hardware or software through which the Personal Data of Users are collected.


Small portion of data stored in the User's device.

Last change: May 25, 2018